Job Title: Social Media Marketing
Social Media Marketer Job Purpose:
Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content and expanding opportunities for revenue. Works with social media team members to create innovative social media campaigns.
Social Media Marketing Job Duties:
- Creates marketing and social media campaigns and strategies, content ideation and implementation schedules
- Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development and brand management
- Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
- Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
- Reports progress to senior marketing management
- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including WhatsApp, Facebook, LinkedIn, Twitter, and Instagram
- Researches and monitors activity of company competitors
- Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
Social Media Marketing Skills and Qualifications:
- Diploma / Degree in Communications or Marketing
- One to Two Years of Experience with Social Media Management
- Marketing Experience
- Content Creation
- Copywriting
- Graphic Design
- Web Design and Strategy
- Data Collection and Analysis
- Technology Skills
- Strong Verbal and Written Communication Skills
- Attention to Detail
- Self-Motivated
- Creative Problem-Solving Skills
- Experience with Major Social Media Platforms
Job Features
Job Category | Marketing |