Job Title: Social Media Marketing 

Social Media Marketer Job Purpose:

Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content and expanding opportunities for revenue. Works with social media team members to create innovative social media campaigns.

Social Media Marketing Job Duties:

• Creates marketing and social media campaigns and strategies, content ideation and implementation schedules
• Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development and brand management
• Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Reports progress to senior marketing management
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including WhatsApp, Facebook, LinkedIn, Twitter, and Instagram
• Researches and monitors activity of company competitors
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

Social Media Marketing Skills and Qualifications:

• Diploma / Degree in Communications or Marketing
• One to Two Years of Experience with Social Media Management
• Marketing Experience
• Content Creation
• Copywriting
• Graphic Design
• Web Design and Strategy
• Data Collection and Analysis
• Technology Skills
• Strong Verbal and Written Communication Skills
• Attention to Detail
• Self-Motivated
• Creative Problem-Solving Skills
• Experience with Major Social Media Platforms